Join the Influence Society: Open Call
Today, we’re opening the gates to the Influence Society with an open call to content creators around the world. We’re asking amazingly talented instagrammers, video makers, drone videographers, and other content creators to join the Influence Society mission in creating amazing storytelling content for hospitality brands.
Why are we doing this? I want to rebuild the influencer and content creator system for hospitality. I use the word “rebuild” because that’s really what we’re aiming for.
Seven years ago, when I founded Buzz&Go, the content creator and influencer world was new for a lot of people. That quickly changed. In those earlier days, the focus was often on fame metrics– followers, star influencers, etc. As we shifted more towards advertising and websites, our priorities shifted.
This open call is to leverage the best of both worlds. I believe that storytelling is the key to excellent hospitality marketing. So we’re reaching out to storytellers, content creators, and influencers to join the Influence Society movement.
https://www.influence-society.com/creators/
Stay tuned next week when we launch our first round of missions.
Local Marketing Campaigns
In other news, as the hospitality industry tries to find it’s footing in the time of COVID, it’s important to remember what you can do at a local level.
We have restarted many local targeting social media campaigns for our clients. Hotels are, for instance, promoting their spa’s that can be safely isolated for guests, or sharing the precautions they’re taking to keep guests safe.
The current state of things also presents a unique opportunity for hotels to share what they love about their destination and attract different kinds of travelers.
We’re seeing a huge increase in demand for wellness, spas, and nature-oriented properties. This means wellness and eco-friendly hotels have a huge opportunity in front of them. Time to make the most of it!
As always, stay inspired!
A bientôt,
Sébastien Félix
Founder, Influence Society
